Listing ID: 1771
Profitable Home Office – Work From Anywhere
This is a relocatable offering of a small business with more than $1,300,000 in stable revenue that publishes a monthly industry specific magazine. The magazine features 100% industry specific related content.
It is run from the home of the owner and has one independent contractor graphic artist working out of their home and who is willing to stay. It is dominant in its 200,000-household local market that is still growing and has a stable cadre of loyal advertisers, and a long-running relationship with its printer and direct mailer. The owner oversees sales, administration, final pre-press approval and accounting. The graphic artist works directly with clients, designs the ads and is responsible for obtaining final client approval of all advertisements. The owner is using the capital to grow and expand into other markets.
This is an ideal business for someone who is either a good salesperson or a talented graphic artist. A new owner good at sales could continue to use the current graphic artist. A new graphic artist could replace the owner with someone in sales.
For local advertisers, local community magazine ads are attractive because ad placement in this type of media is fast, flexible, affordable, and assured.
Direct contact between the advertiser, publisher and graphic artist doing their ads is fast and flexible. That close contact creates relationships that build client loyalty, operational efficiency, and plenty of referrals. Advertisers also benefit from long-term and consistent ad campaigns that actually work at affordable rates.
Advertisers are also assured of where the publication is going, especially for magazines that are direct mailed. A monthly ad also offers a longer shelf-life, far longer than most other ad media choices. The “sales lift” of a monthly ad is always better.
Besides being home-based and relocatable to anywhere within or near its market, the business also has an extraordinarily attractive selling model that creates a strong and positive word-of-mouth from its current advertisers.
Contact us, register with us, sign our NDA and receive our confidential Offering Summary on this opportunity.