How To Sell A Business

 

“A 7-Step System For How To Sell A Business In Colorado!”

 

When you are looking at how to sell a business in Colorado or provided you want someone to handle your business sale in Colorado, you’ll probably review the services of a Denver or Colorado business broker.

When you start contacting these brokers, you’ll be looking for a professional who’ll use 7 key elements to sell your business.

At Colorado Business Brokers, these 7 steps are what we do to sell a business in Colorado:

 

  1. YOUR BROKER MUST BE ABLE TO UNDERSTAND, PRESENT AND DEFEND THE VALUE OF YOUR BUSINESS

Your Colorado business broker must be able to help you price your business for sale.

After gathering information from you, they should have a recommendation for you about the price and terms you should ask and expect, when you discover how to sell a business in Colorado.

That means that the broker you choose must be one that fully understands business valuation.

Your broker must be able to explain the how’s and why’s of business pricing to you as the seller.

They must even know how to defend your business asking price and terms in front of skeptical buyer prospects.

A business must be priced reasonably and competitively, but that’s not easy. When you meet with us, expect an explanation of the process of just how this is done. Pricing is a critical first step in handling your business sale well.

  1. YOUR COLORADO BUSINESS BROKER MUST ALREADY BE RUNNING A FULL-TIME, ACTIVE SALES CAMPAIGN TO SELL BUSINESSES

You want your Colorado business broker to be able to launch an aggressive and immediate campaign for your business-for-sale. This is how to sell a business in Colorado!

You’ll need a broker that does this type of work every day.

That’s what we do for each of our seller clients.

Once we have the authorization from a seller to move forward, we can launch a campaign in less than one hour!

You want your Colorado business broker to engage in active buyer prospect follow-up.

This should be their regular work. That’s what we do. We also have multiple buyer contacts from our work with others.

You need your business broker to participate in the most effective business-for-sale networks and websites to help you sell a business in Colorado.

We’re “elite” members of the nation’s top business-for-sale website.

We’re active in the professional associations of business brokers both in Colorado and nationally.

Our managing partner is on the Board of Directors of the Colorado Association of Business Intermediaries (CABI) (www.ColoradoBusinesses.com). Our brokers are CABI members.

Your ideal Colorado business broker attracts the “right kind” of buyers for your business, when selling a business in Colorado.

That happens when your broker achieves public credibility from in-person and digital exposure with posted articles and blogs, hosting “How to” webinars, seminars, and workshops, and talking to civic and professional groups throughout Colorado. Buyers choose the brokers they think will have the kinds of businesses for sale that they might want.

You must have a Local business broker who works well with other professionals with whom can facilitate successfully selling a business in Colorado.

Confidential networking with the wide-ranging business-selling professionals (lawyers, accountants, financial advisors, appraisers, bankers, etc.) is needed to achieve a successful business sale. We’ve got that.

  1. YOUR BROKER WILL NEED TO CREATE A COMPELLING “OFFERING SUMMARY” FOR YOUR BUSINESS FOR SALE

The best business broker for you in Denver is the one that does the best presentation of your business so you truly see how to sell a business in Colorado, the right way.

We call ours an “Offering Summary.”

When brokers present your business for sale to a potential buyer, it needs to be in the form of a well-written presentation.

Your broker needs to be able to tell your business story and show the buyers how the numbers of your business will work for them.

The “Offering Summary” that we prepare is the type you need to sell a business in Colorado.

The one we do is nationally acclaimed and held out in our industry as among the best. Ours was called “the best we’ve seen” by the editor of The Business Broker, our national trade publication which should instill confidence that when you look to our brokers for help with how to sell a business in Colorado, you’re going to have the best results.

Don’t hire anyone until you compare what our competitors use to what we’re offering you.

  1. YOUR COLORADO BUSINESS BROKER MUST HAVE AN EFFECTIVE SCREENING AND QUALIFYING SYSTEM FOR BUYERS

To find the right buyer for your business, your broker will likely have to talk with over 50 buyer prospects.

Why? Because of only 1 in 50 buys!

Screening and qualifying these folks before they waste your time is your brokers’ job, not yours.

Your broker will need a system set up to handle hundreds of buyer calls with a process of screening and qualifying anyone and everyone who might get their hands on your business information.

We call our system “Buyer Registration.” No one gets your business-for-sale information without agreeing to our screening and qualifying process, which really helps when selling a business in Colorado.

Ask us to describe this system to you fully.

  1. YOUR BROKER MUST PROTECT YOUR CONFIDENTIALITY

Your proprietary information is on the line when your business is for sale.

An unsophisticated broker can really mess this up!

You need a business broker who knows how and when to protect you.

Business buyers ask for lots of confidential information.

Your competitors might call the broker or even your employees!

Your employees themselves might call on the broker’s advertising!

Your broker needs a system for protecting you every time someone calls. Ask us to explain how we do it!

  1. YOUR COLORADO BUSINESS BROKER MUST ATTRACT YOUR TYPE OF PROSPECTIVE BUYERS

Every broker claims to have a large database of buyers ready to buy your business, but when you’re looking at how to sell a business in Colorado, you can’t play ‘roll the dice’ on whose audience is better, you need solid targeting the whole way, and refinement of right buyers for your business type and model.

If the data is from last month and before – or if it contains buyers who would NOT buy YOUR business – it might be useless.

Buyers come and go quickly! Buyer prospects each want specific types of businesses.

The key question is not how big your broker’s database is, but how many buyer conversations does your broker have each week with the right kind of potential buyers for YOUR business.

Only current and active buyer prospects count. Only buyers that would buy your type of business count.

Look at what we’ve already got for sale.

Ask us if we’d be the right broker for you to help you sell a business in Colorado.

  1. YOUR BROKER MUST USE THE RIGHT DIGITAL PLATFORMS

Search at www.BizBuySell.com.  

Search for businesses for sale in Colorado.

Pay attention to the first page of offerings under that “Colorado” existing businesses for sale category.

BizBuySell.com has 70% of the market nationwide and 90% in Colorado.

Are we there in the first page or two of listings?

Drill down and see who the brokers of those first and second pages of listings are.

Compare ads we’ve done with ads our competitors have written.

Whose ads are best and why?

Search for our brokers on www.LinkedIn.com.

Read the public information available about our individual brokers there. LinkedIn is the #1 professional social network website for business professionals.

You really need to meet your Colorado business broker before deciding if they’re the right one to help you sell a business in Colorado:

  • Are they the right one to help you price your business for sale, to present it and to defend it?
  • Do they already have a full-time, active campaign selling businesses in Colorado?
  • Does their firm really have the systems, team and track record to serve you correctly?
  • Do they seem to understand your needs for confidentiality?
  • What kind of marketing material are they going to produce for your business sale?
  • Ask to see a sample of their “Offering Summary,” the written presentation package that they show buyer prospects for the businesses that they have for sale.
  • Do they seem like a broker who works well with buyers?
  • Does the specific broker that’s proposing to work for you have the energy and smarts to handle those buyer conversations well?
  • Is your individual broker visible online?
  • Can you find them?
  • Will a buyer find them?
  • Are they on www.BizBuySell.com?
  • Are they on www.LinkedIn.com?

For More Information About How To Sell A Business In Colorado,
Call Your Colorado Business Brokers For Help: (303) 222-0770